The proposal from the FFE, if implemented, has been projected to provide each member association with an equity stake valued at approximately $91 million, based on a total valuation of $20 billion. It’s important to note that this equity would remain under the control of FIFA, rather than external investors. Consequently, any decision to sell a portion of this equity would be the prerogative of the individual member associations.
Is football immune to AI? Reasons behind tech investors' interest in the World Cup.

Summary
FFE proposal could have given each member association up to $91 million stake.
Proposal valued at $20 billion, with equity controlled by FIFA, not investors.
Individual member associations could decide on selling part of their equity stake.
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