According to the Competition and Markets Authority (CMA), publishers have the opportunity to negotiate individual agreements for compensation when they choose to exclude themselves from Google's AI search results. By opting out, these publishers gain a strategic advantage, allowing them to determine the value of their content that Google’s AI utilizes in its search outcomes.
UK publishers permitted to exclude themselves from Google AI search results
Summary
Publishers can choose to opt out of Google's AI search results.
Opting out allows publishers to negotiate payments for their content.
The CMA views this as a way for publishers to leverage their content.
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