Uber's COO states that justifying the expenses on AI tokenmaxxing is becoming increasingly difficult.

Uber's COO states that justifying the expenses on AI tokenmaxxing is becoming increasingly difficult.
Summary
Uber's operations chief questions the value of AI investments amid rising costs.
High token usage isn't yielding proportional increases in useful consumer features, he says.
Uber is slowing hiring due to AI investment challenges and cost justifications.

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In a recent Rapid Response interview, Uber's chief operations officer, Andrew Macdonald, expressed concerns about the effectiveness of artificial intelligence investments within the company, emphasizing that justifying the associated costs has become increasingly challenging.

Macdonald referenced a viral comment made by Uber's chief technology officer, Praveen Neppalli Naga, during an April interview with The Information, where he revealed that Uber had already exceeded its budget for the Claude Code initiative set for 2026. This revelation prompted what Macdonald called a "head-exploding moment," leading to important discussions on the consumption of AI tokens and the implications for workforce size.

He noted that conversations with senior engineering team members highlighted a disconnect between increased token usage and the creation of valuable consumer features. "The correlation isn’t clear yet," he stated. "While it seems that more may be getting developed, it’s challenging to directly associate that with a specific increase in meaningful consumer functionality."

Macdonald further remarked that the costs linked to AI investments are harder to rationalize due to this lack of direct correlation. Earlier, Uber's CEO, Dara Khosrowshahi, revealed during an earnings call that the company would be slowing its hiring to manage expenses related to AI initiatives.

He pointed out that AI can appear costless from a user perspective, where individuals may generate innovative applications without facing financial implications. However, ultimately, the burden of these costs falls on the company.

While major tech companies continue to maximize AI's potential usage and evaluate employee performance based on their engagement with AI tools, some businesses are rethinking this approach. For example, Duolingo recently reversed its decision to include AI metrics in performance evaluations after employees voiced concerns about using AI merely for the sake of compliance.

In an April podcast interview, Duolingo CEO Luis von Ahn explained that this shift felt like a move away from accountability for actual outcomes, suggesting they were pushing AI in contexts where it might not have been applicable.

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