The price of the 7-year-old Nvidia Shield TV has increased by $100 because of AI.

The price of the 7-year-old Nvidia Shield TV has increased by $100 because of AI.
Summary
Nvidia's Shield TV Pro pricing increases to $299, reflecting rising component costs.
The Shield has been updated since its 2019 launch, still using the Tegra X1+ processor.
Nvidia attributes the price hike to supply chain constraints influenced by generative AI.

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The generative AI revolution has transformed technology supply chains, leading to a notable trend in 2026: any device featuring memory or storage is likely to see price hikes. This holds true even for products that incorporate older technology. Recently, Nvidia announced a $100 price increase for its Shield TV Pro, which will take effect immediately.

The latest iteration of the Shield streaming box was launched in 2019 and operates on Android TV, boasting AI upscaling and hardware decoding capabilities for various media formats. Although it employs the aging Tegra X1+ processor, it still performs commendably as a television streaming device. Originally priced at $199.99, the Shield TV Pro's non-Pro sibling, which retailed for $149.99, has since been phased out. The Shield TV Pro will now retail for $299.99.

Nvidia has explicitly cited AI as a factor behind the price increase for the Shield TV. A spokesperson stated, “Effective October 2, SHIELD Pro will cost $299. The price of components, including memory, has significantly risen across the board,” as reported by Ars.

In earlier discussions with Nvidia’s Andrew Bell, he described the Shield as a labor of love for the company. However, it appears that even passion projects must navigate the financial realities of the market. During that conversation, Bell mentioned that Nvidia continues to manufacture the Shield and sells every unit produced. With no backlog of pre-AI hardware available, new Shield TV units now face the same supply chain challenges affecting contemporary smartphones and computers.

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