ServiceNow has made headlines by acquiring the Israeli startup Sweep in a transaction valued in the hundreds of millions of dollars. This move underscores the enterprise software company's ongoing commitment to enhancing its artificial intelligence and autonomous work initiatives. Official confirmations of the acquisition or its precise value have yet to be released by either party.
This acquisition arrives just a few weeks after ServiceNow secured the Israeli AI firm ai.work for tens of millions of dollars. It is part of a broader trend of significant acquisitions from Israeli companies, which includes renowned names such as cybersecurity firm Armis, analytics provider Pyramid Analytics, and AI observability platform Traceloop.
Sweep, founded in 2021 by Ido Gaver and Eran Kirshenboim, aims to create an "agentic workspace" tailored for go-to-market operations. Their notable funding achievements include a $22.5 million Series B round in May 2025, led by Insight Partners, alongside participation from Bessemer Venture Partners. The estimated size of the Sweep transaction is particularly noteworthy given the company’s total disclosed funding of $46 million.
The startup's innovative technology seamlessly integrates with major enterprise platforms like ServiceNow, Salesforce, and HubSpot. Sweep's software monitors metadata across these systems to pinpoint misalignments and bottlenecks, while also generating necessary documentation and offering contextual support for users.
Additionally, Sweep has been working on an "agentic layer" that aims to recommend or even enact changes rather than merely highlighting issues. This approach seeks to enhance the responsiveness of go-to-market teams, enabling AI to engage proactively with data inside enterprise applications, rather than just analyzing it.
Among Sweep's clientele are notable organizations such as Brex, LG Electronics, Mass General Brigham, NBC Sports, Exiger, and Wix. Gaver and Kirshenboim previously co-founded Flok, which was acquired by Wix.
This acquisition aligns with ServiceNow's broader strategy to fortify its AI agents and autonomous enterprise operations. Recent purchases have strategically targeted various segments of the technology stack. Earlier this year, ServiceNow acquired ai.work, a startup founded by ex-WalkMe executives Maor Ezer and Nir Nahum, which developed AI agents capable of managing internal processes across multiple business areas, including IT, operations, and finance.
ServiceNow's recent acquisition spree in Israel has significantly accelerated this year, highlighted by its major $7.75 billion acquisition of cybersecurity firm Armis, among others. The company has also recently acquired Pyramid Analytics for a substantial sum and Traceloop for an estimated $60 million to $80 million.




