Nicola Coughlan and Matt Lucas are among celebrities supporting a campaign against AI voice cloning.

Nicola Coughlan and Matt Lucas are among celebrities supporting a campaign against AI voice cloning.
Summary
Actors, including Nicola Coughlan and Hugh Bonneville, support campaign against AI voice cloning.
An open letter calls for legal ownership of voices in the UK.
Campaign highlights risks of voice-cloning scams affecting 28% of UK adults.

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Prominent actors including Nicola Coughlan, Hugh Bonneville, and Matt Lucas are rallying behind a campaign that opposes the cloning of voices using artificial intelligence. This initiative, known as Save Our Voices Now, has attracted support from other notable figures like Luke Evans, Jen Brister, Siobhán McSweeney, and Pearl Mackie, who are all advocating for an end to the practice that allows AI to imitate a person's voice and produce any desired speech.

Hugh Bonneville, recognized for his roles in Paddington and Downton Abbey, emphasized the uniqueness of his voice and its significance to his identity, stating, “My voice is unique, it’s mine, it’s part of my identity. So is yours. That’s worth speaking up about.” He also pointed out, “The quote was handwritten, not created by AI.”

The campaign has gained traction with nearly 80 people signing an open letter addressed to the prime minister and Andy Burnham, while a petition on the Gov.uk platform has been launched to advocate for every individual in Britain to have legal ownership of their own voice as an essential right.

Siobhán McSweeney, known for her role in Derry Girls, expressed her concerns about the rapid advancement of AI technology outpacing legal protections relating to contracts, ethics, and artists’ rights. She stated, “I’m deeply worried that legislation, contracts, working practices and ethics, and artists’ rights are not being considered or protected as quickly as AI technology is progressing.” McSweeney believes that while AI can serve as a beneficial tool, the human element must remain in creative industries: “Our audiences want that human connection. Not AI.”

The campaign highlights alarming statistics, indicating that 28% of adults in the UK have experienced voice-cloning scams. Peter Caulfield, founder of Save Our Voices Now, warned, “In just three seconds, with the right AI system, your voice can be cloned, stolen and reinterpreted without your knowledge. It’s a Black Mirror episode, except this isn’t fiction. It’s happening right now.” He criticized the government for permitting AI companies to exploit artists’ voices without their approval, warning that this also enables criminals to impersonate individuals and threaten public safety. “We need to use our real voices now to stop it,” Caulfield declared.

In a progressive move, Denmark is pioneering legal reforms that grant citizens the right to ownership of their own face, body, and voice, empowering individuals to demand the removal of unauthorized AI-generated content and seek restitution for such infringements.

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