The Global Gaming Expo is currently taking place at the Venetian Expo Center, where industry manufacturers and developers gather to highlight cutting-edge gaming technologies, particularly the increasing yet still developing influence of artificial intelligence in casinos and hospitality sectors.
Known as G2E, this annual event serves as an opportunity for attendees to preview upcoming games that will soon appear on casino floors while examining the extent of AI adoption throughout the industry.
Some participants expressed enthusiasm for the integration of AI technology. Susie De Los Santos enthusiastically mentioned, “I love it,” noting that many slot machines already seem to exhibit AI capabilities, suggesting they possess a "mind of their own."
In contrast, others voiced concerns about AI’s implications. Joe Mignano expressed minor skepticism, stating that AI “definitely raises a little concern.” However, he acknowledged intriguing developments he observed, such as advancements in money and cash recognition that he found to be advantageous.
At the expo, vendors showcased AI-driven solutions aimed at enhancing customer service and improving gaming operations. Rodney Liebfried, the owner of Sales Dragon AI, highlighted that his company's technology is designed to enhance casino phone response. He explained, “What it does is it allows the staff to focus on the guests that are actually in the building spending money right now.”
On the gaming development side, Matthew Primmer, chief product officer at Aristocrat Gaming in Las Vegas, emphasized that AI is becoming integral in a competitive landscape. He stated, “Making great games is what we've always done, but developing enduring franchises is now our true emphasis, and AI plays a significant role.” Primmer also noted the need for rapid game delivery across various platforms, asserting that AI is instrumental in speeding up this process.
Andrew Burke, CEO of Bluberi, also commented on the industry’s exploration of AI in slot-machine innovation. He remarked, “The average player wishes to win but ultimately seeks enjoyment.” He acknowledged that while the industry is still in the early stages of AI integration, it has proven to be a valuable tool for engagement. For smaller companies like his, the focus is on empowering employees rather than replacing them: “For us, it’s about enabling our great folks to do better work.”
Although there is considerable buzz surrounding AI, Alan Feldman from UNLV’s Global Gaming Institute pointed out that the rate of adoption across the gaming sector has been more gradual than one might expect. He revealed that UNLV conducts a state of AI report that monitors how operators implement AI technology, noting that they are taking a cautious and measured approach to understanding its value.
G2E stands out as one of the largest conventions in Las Vegas, with around 25,000 attendees recorded last year. The final attendance figures for this year's event will be announced on Thursday when the expo concludes.
