Criteo Partners with OpenAI for Advertising Pilot in ChatGPT – Company Announcement

Criteo Partners with OpenAI for Advertising Pilot in ChatGPT – Company Announcement
Summary
Criteo becomes the first advertising tech partner for OpenAI's ChatGPT ad pilot.
The integration aims to enhance user trust and relevant advertising experiences.
Criteo's platform shows high conversion rates for users referred by LLM channels.

Share

Bookmark

Newsletter

Criteo has announced its collaboration with OpenAI, making it the inaugural advertising technology partner to join the advertising pilot for ChatGPT, available on both Free and Go versions in the United States.

Michael Komasinski, CEO of Criteo, expressed enthusiasm about this partnership, emphasizing its potential to enhance advertising within the burgeoning realm of AI. He stated, "This integration with OpenAI marks a pivotal advancement in the way advertising can foster discovery and consideration on platforms utilizing Large Language Models (LLMs). We aim to create experiences that are not only relevant and supplementary to users but also founded on trust."

Data collected from Criteo’s U.S. clients indicates that users engaging with LLM platforms such as ChatGPT convert at approximately 1.5 times the rate of other online referral channels, underscoring the high intent of interactions in these AI environments. As conversational exploration expands, this initiative offers brands a chance to thoughtfully navigate advertising opportunities within ChatGPT while simultaneously boosting demand for retailers and brands.

With over $4 billion in annual media expenditure and partnerships with 17,000 advertisers worldwide, Criteo connects brands, retailers, and media publishers through its sophisticated AI-driven decision-making technologies and commerce intelligence. This synergy allows Criteo to facilitate commerce-driven advertising across diverse categories and settings, including cutting-edge avenues like conversational AI.

The rollout of this integration is set to begin in the upcoming weeks as part of the ongoing advertising pilot within ChatGPT.

For more information about Criteo's vision for the future of commerce enhanced by AI, please visit their website.

The article contains forward-looking statements regarding market opportunities and growth prospects that may not materialize due to various risks and uncertainties, including potential technology-related issues, market fluctuations, and changes in regulatory frameworks. Recent economic challenges like inflation and varying interest rates in the U.S. could also affect Criteo's operations. As such, readers should not overly rely on these statements, which reflect conditions only as of the release date.

Loading comments...