Criteo Participates in OpenAI Advertising Program within ChatGPT

Criteo Participates in OpenAI Advertising Program within ChatGPT
Summary
Criteo integrates with OpenAI's ad pilot in ChatGPT Free and Go versions.
Users referred from LLM platforms like ChatGPT convert 1.5 times better.
The integration will roll out in the coming weeks, enhancing AI advertising.

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Criteo, the leading global platform connecting the commerce ecosystem, has announced an exciting development: it is the first advertising technology partner to integrate with OpenAI's advertising pilot for both the Free and Go versions of ChatGPT in the United States. This integration marks a significant advancement in how advertising can be utilized within the burgeoning realm of AI experiences, according to Michael Komasinski, Criteo's CEO.

Komasinski emphasized that this collaboration is pivotal for shaping how advertising can facilitate user discovery and engagement through Large Language Model (LLM) platforms. The core aim is to provide experiences that are beneficial, relevant, and based on user trust.

Data gathered from Criteo's U.S. clients reveal that users directed from LLM platforms, such as ChatGPT, show a conversion rate that is approximately 1.5 times higher than those from other channels. This statistic underscores the intent-driven nature of interactions on AI platforms, highlighting the potential for brands to strategically leverage advertising within ChatGPT to generate additional demand for retailers and other brand destinations.

Criteo drives over $4 billion in annual media spending and collaborates with 17,000 advertisers worldwide. By integrating commerce intelligence and AI technology, Criteo connects brands, retailers, and publishers, enhancing advertising across diverse categories and formats, particularly in new areas like conversational AI.

The rollout of this integration will commence in the upcoming weeks as part of the ongoing advertising pilot within ChatGPT.

For more insights on Criteo's vision for the future of agentic commerce, more information is available on their official website.

This announcement also contains forward-looking statements, which reflect Criteo's expectations around market opportunities, growth prospects, and other areas that may entail risks and uncertainties affecting future outcomes. Factors that could result in actual outcomes differing significantly from these projections include technological challenges, inventory access issues, changes associated with the planned transition of the company’s legal domicile, international operational risks, and shifts in market dynamics. Recent economic conditions, such as inflation and variable interest rates in the U.S., have influenced Criteo’s business and could continue to shape its financial landscape. Therefore, caution is advised regarding reliance on the forward-looking statements contained herein, as they are based on information available only as of the date of this release.

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