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President Donald Trump's recent initiative to substitute the term "artificial intelligence" with "super intelligence" has been met with ridicule, yet there seems to be minimal impact on how leading tech companies label their offerings.
On Thursday, Trump took to Truth Social to declare that anyone using "Artificial Intelligence" rather than "Super Intelligence" is deemed an "enemy" by the White House.
Former Representative Marjorie Taylor Greene (R-Ga.) shared his message on X, simply remarking, "Artificial Intelligence." Meanwhile, Representative Thomas Massie (R-Ky.) humorously noted on X that "Artificial Intelligence is a term historically reserved for politicians."
On September 29, Trump issued an executive order entitled "Inaugurating the Era of Super Intelligence," which mandates federal agencies to replace mentions of "Artificial Intelligence" and "AI" with "Super Intelligence" and "SI" in their official documents and communications.
Additionally, Trump has established a Super Intelligence Force, headed by the Director of National Intelligence, Jay Clayton, to lead the country’s efforts to stay at the forefront of technology.
In spite of a recent luncheon at the White House that included key figures from the tech industry, such as Meta CEO Mark Zuckerberg, Alphabet CEO Sundar Pichai, and Nvidia CEO Jensen Huang, the majority of the tech sector has not adopted Trump's terminology. The attendees agreed to a nonbinding safety accord but continue to refer to their technology as "artificial intelligence" and "AI" in public statements.
Companies like OpenAI and Anthropic have also maintained the use of the established terms in their latest communications. However, the XAI division of Space Exploration Technologies Corp. has announced plans to rebrand itself as SpaceXSI, a move shared by Elon Musk on X, coinciding with the White House's terminology shift. Notably, SpaceX still uses "AI" in its recent blog posts.
Trump's campaign to promote "super intelligence" has also been linked to a remarkable surge in the registration of ".si" Slovenian internet domains, according to the BBC. Klara Herman, a spokesperson for the registry, reported that in September, there were 44,000 registrations of ".si" domains, marking a staggering 2,199% increase from the previous month.
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