During a performance at Lil Wayne’s Tha Carter VI Tour on September 29, 2025, Tyga took the stage at State Farm Arena in Atlanta. The San Francisco-based record label Empire has rapidly ascended in the music scene, emerging as one of the largest independent labels in the nation. Their reputation has largely been built upon the success of Shaboozey’s hit "A Bar Song (Tipsy)," which played a pivotal role in the label's acquisition of a historic building in downtown San Francisco. However, Empire is now facing scrutiny due to allegations surrounding the use of generative artificial intelligence in some of its recent music releases.
Fenix Flexin, a prominent Los Angeles rapper and founder of Shoreline Mafia, dropped the track "Rubberz" on June 5 under the Empire banner and Flexxd Up Ent. This piece marks a significant departure from Flexin’s usual minimalistic trap sound, leaning more towards a whimsical Italo disco vibe with vocals that echo the detached delivery of Morrissey. The track has achieved unexpected success, climbing onto the Billboard Top 100, receiving accolades as Song of the Week from the New York Times' “Popcast,” and being included in summer song discussions. Initially, Flexin denied employing AI in his work but later conceded this month through an Instagram comment. The AI tool he allegedly utilized, Treblo, confirmed the creation of the song through its detection technologies.
Tyga's latest album, titled “$TARFACE,” which also comes from Empire, is under similar scrutiny regarding AI involvement. This concept album shifts away from Tyga’s established radio-friendly hip-hop style, channeling an eccentric sound reminiscent of “Rubberz.” Its eclectic mix of ‘80s synth-pop and disco beats incorporates a lo-fi aesthetic, evoking the sounds of retro video game music. Like Flexin, Tyga initially sidestepped discussions regarding AI involvement, boasting about his use of vintage production methods in an interview with People, but later admitted to Vibe that artificial intelligence played a role in shaping his album.
"We definitely used AI as a [tool]. And I know people are going to be mad about me saying this, but it’s where technology is going,” Tyga expressed to Vibe. “It’s no different than when Auto-Tune came out. Some people were opposed to it, but real artists took it and used it.”
In a notable critique, Pitchfork assigned “$TARFACE” a 0.0 rating, marking the first time in two decades that the publication has issued such a score (the last being the notorious review of Jet’s “Shine On”). The review criticized the album as "smug and complacent," describing it as a haphazard blend of ‘80s synth-pop and disco that appears to have been crafted by someone lacking a genuine appreciation for the genres.
Empire has not commented on these recent developments.



