OpenAI is gearing up to launch an exciting new device that features a distinctive design with moving components, aimed at enhancing user interaction. This highly anticipated gadget is expected to retail for over $300, according to sources who wish to remain anonymous due to the confidentiality surrounding the project.
Set to debut in 2027, this innovative product resembles a smart speaker without a screen but takes on a unique, doughnut-like form roughly equivalent to the size of a hockey puck. The design emphasizes portability, allowing users to easily move it around their homes with one hand.
OpenAI aims to redefine the smart device landscape with this product, introducing it as an AI-powered tool designed to streamline various tasks for users. The design philosophy seeks to differentiate this device from existing smart speakers largely dominated by industry giants like Amazon and Google.
This release also offers OpenAI a platform to assert its independence from Apple, amid ongoing legal disputes where Apple accuses OpenAI of intellectual property theft—an allegation that OpenAI staunchly denies.
Representatives from OpenAI, headquartered in San Francisco, declined to comment on future product plans. Although OpenAI has the ambition to eventually expand its product lineup, the smart speaker is viewed as an entry point into the market, particularly as there are growing privacy concerns surrounding more invasive devices like smart glasses.
Functioning similarly to the voice mode in the ChatGPT mobile app, the smart speaker will be equipped with advanced capabilities that allow for more lifelike conversations over time, personalizing interactions based on user preferences.
The circular device will include moving elements to provide visual feedback during conversations, making it appear more animated than traditional stationary speakers. Engineered with speaker grilles and microphones, it will respond to voice commands and engage users in dialogue, all while being battery-operated for versatile placement—whether in hand, on a nightstand, or a kitchen counter.
In addition, OpenAI plans to incorporate lights to indicate when the device is listening, aiming to enhance the personal touch of interactions. A camera and other sensors will enable the device to assess its surroundings and provide visual context for the AI’s understanding.
Bloomberg News recently disclosed preliminary details about this device, setting the stage for a potentially transformative offering. Long-term, OpenAI envisions building a family of devices, with aspirations of developing products that could eventually serve as alternatives to current smartphones.
Collaborating with Jony Ive’s LoveFrom studio, known for its elegant designs, the new device promises a premium aesthetic, crafted from high-quality materials. The pricing is projected between $300 and $400, which positions it above most smart speakers yet below the price of typical smartphones.
Apple's lawsuit against OpenAI has raised questions about the design, claiming that OpenAI solicited a supplier to develop a specific metallic finish that could infringe on Apple's designs. OpenAI's legal team maintains that these allegations are vague and unfounded, asserting that their device does not violate any of Apple's trade secrets.
In response to the lawsuit, OpenAI has conducted internal investigations and has sought to clarify its position, emphasizing the originality of its product. The company has rebuffed Apple's claims as speculative and rooted in misrepresentation of facts.
Despite these legal hurdles, OpenAI remains committed to its timeline for the device’s unveiling in 2027. Should Apple’s recent request for an injunction against OpenAI be granted, it may complicate the product’s rollout plan. Nevertheless, sources indicate that OpenAI continues to push forward with its development goals, firmly believing in the uniqueness of its forthcoming offering.



