On June 10, the Wall Street Journal reported that OpenAI is contemplating significant price reductions for its services in an effort to attract customers from rival Anthropic. According to sources familiar with the situation, the company is exploring the possibility of lowering the cost of tokens, which serve as the primary unit for assessing expenses related to AI operations. However, the discussions surrounding these price adjustments are still ongoing, making it unclear what the final decision will be.
At this time, Reuters has not been able to independently confirm this information.
Angela Christy in Bengaluru contributed to this report, with editing by Ronojoy Mazumdar.


