Meta’s shares experienced a remarkable rise in September, marking the company's strongest monthly performance since 2022, largely fueled by its advancements in artificial intelligence.
The stock closed at $725.18 on Wednesday, reflecting a substantial 27% increase from the end of August’s $572.34. Investor enthusiasm has surged following the introduction of Meta's Muse personal AI agent app on September 8, which quickly became a sensation, surpassing OpenAI's ChatGPT in downloads on Apple’s iOS platform.
This significant spike in Meta's stock price was last matched in November 2022, coinciding with the launch of ChatGPT by OpenAI. At that time, Meta was beginning to recover from a challenging year while embarking on a comprehensive efficiency initiative.
In September, Meta's annual Connect conference for developers highlighted CEO Mark Zuckerberg's emphasis on Muse as a core element of the company’s product and business strategy. During this event, new hardware offerings, including the Muse Charm AI pendant, were also unveiled.
As Meta positions itself for growth in the emerging AI agent sector, competitors like OpenAI are not far behind, having just released their Dots agent tools on Tuesday. Additionally, Meta has appointed CJ Desai, the former CEO of MongoDB, to lead its newly established division named Meta Enterprise Platform, while introducing Muse for Small Business AI solutions.
According to analysts from BofA Global Research, the enterprise AI solutions market is projected to surpass $1 trillion by 2028. They believe that Meta’s extensive consumer data and communication applications could provide a competitive edge for the company in AI sales aimed at consumer-oriented businesses. They anticipate that Meta will distribute its model APIs across leading cloud platforms.
September also marked the fifth-best month in Meta's history, with its stock outperforming all major tech peers and far exceeding the Nasdaq, which only saw a gain of approximately 2% during the same period.
Note: A previous version of this article contained an incorrect timeline regarding Meta's past stock performance.


