Meta AI's head, Alexandr Wang, discussed the launch of Muse Wonder, codenamed Watermelon, in a recent interview, emphasizing its goal to enhance the functionality of both personal and professional digital assistants. This model aims to help users navigate obstacles when completing everyday tasks, such as making dinner reservations or checking availability, without resorting to stalling or waiting for user input.
To utilize the capabilities of Muse via the personal agent app, individuals will need to subscribe, either for $20 monthly or for a more comprehensive $100 subscription. This release reflects Meta's strategy to diversify its revenue streams beyond its traditional online advertising business.
Unveiling Muse Wonder, the latest AI model touted as the most sophisticated for powering virtual assistants, comes with a caveat: it requires payment for access. Meta's CEO, Mark Zuckerberg, introduced the associated Muse Charm device during the Meta Connect event in Menlo Park on September 23, 2026.
Meta shared via a blog post that this new model includes what they describe as the most advanced protective measures against potential cyber misuse, although these safeguards are currently only available for users who opt for the paid version.
Following the app's launch last month, Muse quickly rose to prominence in Apple's App Store. While the app can be downloaded for free, users can take advantage of subscription plans for extended features.
Wang mentioned that Meta’s AI team is actively monitoring Muse for any issues or incidents related to the agent, aiming to identify and rectify user concerns. Some individuals have taken to social media, alleging that the agent improperly accessed their personal messages, a claim Meta has denied.
To foster user understanding and trust, Wang indicated that the company is working on better informing users about the app's functionalities and permissions. He noted, "There are definitely situations where users have previously authorized various communications and may forget about those permissions later in a conversation." The goal is to educate users thoroughly to build confidence in the product's reliability.
For developers, Muse Wonder will be accessible through the Meta Model API, which will be priced higher than standard subscriptions given that it is a "much larger model and at the frontier level." Wang assured that its pricing would remain competitively lower than other leading models from OpenAI and Anthropic.
Additionally, an enhanced version, Muse Wonder Full, will be available exclusively to developers subscribed to the Muse Code AI agent subscription plan, which costs $50 or $200 per month.
As Meta collaborates with companies to establish business standards involving AI bots, it continues to innovate and expand its offerings in the artificial intelligence landscape.


