Harvard's $699 startup bootcamp features AI avatars of its teachers.

Harvard's $699 startup bootcamp features AI avatars of its teachers.
Summary
Harvard Business School uses AI avatars for feedback in its entrepreneurial bootcamp.
Participants found the AI avatars more engaging than traditional chatbot interactions.
Despite mixed feelings, students appreciate the virtual avatars' role in practice sessions.

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In a move to broaden its educational offerings, Harvard Business School is incorporating artificial intelligence avatars to deliver personalized feedback to its students.

These innovative avatars have been developed by a startup known as HeyGen and are integrated into the HBS Foundry bootcamp, an eight-week program priced at $699, designed specifically for aspiring entrepreneurs. Although participants enjoy live weekly sessions with instructors, it is the AI avatars that step in to provide evaluations during practice pitches and board meetings.

New York Times reporter Sarah Kessler experienced this firsthand, pitching an AI-driven recreation of Jeff Bussgang, co-founder of Flybridge Capital. While both Bussgang and his digital counterpart were not particularly taken with her idea of creating “Uber for bananas,” Kessler noted that the avatar maintained a eerily static smile throughout her presentation.

Katharina Rings, the project director, initially thought of the AI feature as a simple chatbot. However, following feedback from a trial run, students expressed a desire for a more interactive experience.

Interestingly, while many college students have voiced skepticism about artificial intelligence, those in the Foundry program indicated their appreciation for the avatars. Bussgang himself remarked that while his digital doppelgänger may come across as somewhat “creepy,” he noted, “My students love it.”

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