Exclusive | Google to Invest in A24's 'Backrooms' Studio

Exclusive | Google to Invest in A24's 'Backrooms' Studio
Summary
Google is investing $75 million in indie studio A24 for AI research collaboration.
A24 and Google's DeepMind aim to develop innovative tools for film production and distribution.
Hollywood has been cautious about AI, prioritizing creative control over speed and cost.

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Hollywood producers Jason Blum and James Wan have recently shared insights on how innovative films like "Backrooms" and "Obsession" are reshaping the cinematic landscape. A notable development in this environment is Google's investment in the independent film studio A24, which is part of a collaborative effort focusing on artificial intelligence research.

Google is committing approximately $75 million to A24, the studio behind recent successes such as "Backrooms" and "Marty Supreme." This investment signifies a pivotal moment for Google, as it marks the first instance where the tech giant has acquired a stake in a film studio, despite being a dominant force in online entertainment through platforms like YouTube.

Through their collaboration, Google’s DeepMind AI division and A24 are working together to devise new tools aimed at revolutionizing film production and distribution processes. This partnership is particularly noteworthy given the historical hesitance between the tech and entertainment sectors. Many studios have previously taken legal action against AI companies over suspected copyright infringements, with some filmmakers expressing concerns that AI undermines creativity in filmmaking.

Last year, Disney formed a partnership with OpenAI, which ended abruptly when the tech firm terminated its Sora video tool in March. Meanwhile, Netflix has made strides in the AI space by acquiring a startup founded by Ben Affleck that allows for scene adjustments without the need for reshoots. Nonetheless, the broader Hollywood industry has been relatively slow to embrace AI technologies so far.

Scott Belsky, a partner at A24 overseeing technology and innovation, attributes this hesitance to how AI has been traditionally pitched as a means to cut costs and expedite movie production—an approach that many filmmakers find unappealing. He emphasized that A24 is exploring AI applications that prioritize creative control and encourage risk-taking, rather than the typical generative AI models that people often find troubling.

The terms of their multiyear, nonexclusive agreement do not grant Google access to A24’s internal data, which includes its extensive film and television library.

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