Epic Games is implementing an "AI first" approach in its partnership with the Walt Disney Company. This shift involves utilizing AI models for coding and crafting artwork for a new shooter game, as reported by Bloomberg. Sources familiar with the situation highlighted this significant change in the internal development strategies at the company known for its Unreal Engine.
According to internal communications viewed by Bloomberg, human developers will oversee and refine the code and artistic elements generated by AI models like Anthropic’s Claude. This transition signifies a move towards automated processes, with the expectation of eliminating hand-coded scripts and utilizing AI-driven art creation.
Initially announced in early 2024, the partnership between Epic and Disney, valued at $1.5 billion, was set to produce a shooter themed around Marvel and Star Wars, scheduled for release in March 2027. However, the project’s timeline has been postponed indefinitely due to the recent technological shift and slower-than-anticipated development, which is reportedly facing staffing challenges.
An Epic spokesperson stated, “We’re embracing AI-accelerated development, led by Epic developers who are the visionaries and creative drivers for everything we do.”
Tim Sweeney, CEO of Epic Games, shared on social media shortly after the Bloomberg article was published, “We’re undergoing a significant pivot at Epic, reallocating our developers to maximize AI acceleration. Our goal is not to reduce the workforce while doing the same tasks, but to empower everyone to create more innovative and higher-quality content, benefitting all teams engaged with Unreal.”


