A new wave of advertisements for the AI era in Search

A new wave of advertisements for the AI era in Search
Summary
New ad formats in AI Mode offer tailored product details for consumers' needs.
Ads feature independent AI explainers to enhance transparency and decision-making confidence.
Both formats will be clearly labeled as "Sponsored" to maintain transparency.

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We're rolling out enhanced advertising features in AI Mode

When consumers are exploring options, they seek clear insights into how a product can meet their specific needs. A striking 75% of individuals indicate that AI Mode in Search enables them to make quicker and more assured decisions. To enhance this experience, we are piloting two innovative ad formats powered by our Gemini technology, which deliver pertinent product information alongside valuable guidance.

Each of these new ad types will include an independent AI-generated explanation as part of the advertisement. Our Gemini model assesses and compiles relevant information regarding a product or service, presenting this context in conjunction with the advertiser's content. This independent analysis fosters transparency and builds consumer trust. Additionally, these ads will be prominently marked as "Sponsored" to maintain clarity.

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