Adobe Firefly is a set of AI tools that help people create images, videos, and designs. It launched in March 2023 and works with Adobe apps like Photoshop and Illustrator. Users can generate visuals from text or reference images with full creative control. Firefly is trained only on licensed and public domain content, making it safe for commercial use. By February 2025, it had created over 18 billion assets, used by companies like Deloitte, IBM, and Mattel.